Music Video Comp 1 section A

Explore how intertextuality creates meaning in the video of Riptide by Vance Joy and 7 Rings by Ariana Grande 

Intertextuality- when one media product creates meaning by through refrencing another 

Video is a cover of 'Favourite Things' by Julie Andrews for the Sound of Music 

Hyper reality is a representation of nothing 

We are currently libelling in a pop modern, unstable, hyper real world 

7 RINGS:

-references to Asian culture e.g Japanese text, modern technology, stereotypical Asian hair style (gaesia buns)

-range of polysemic representations of women 

-heavily sexualised gestures and performance elements e.g PVC dress and being on all fours, direct adress to audience 

-"Breakfast at Tiffany's" the popular Audary Hepburn film is included in the rise-en-scene with her jewellery

-references to K-pop and rap music conventions 

RIPTIDE:

-style over substance 
-references to the SALL films or the horror conventions through mid shot of dentist shot
-Late 20th centery French films: slow paced zoom and voyeristic viewpoint of women from behind as if being chased e.g 'It Follows'
-connotes westen culture: pistol shot, knife game, cowboy ect
-master shot of the lyrics being badly lip-synced as the women gets more injured, hermeneutic code and more horror conventions 


Anchorage!
Riptide creates an uncomfortable and disturbing experience for its audinces
the close up shots (e.g master shot) 
Audience placed in voyeristic position 

However also a clear references to the slasher sub genre therefore cannot get away fro intertextuality and references to horror films