Explore the ways in which audiences can use and take pleasure from video games
Make explicit reference to Assassins Creed (AAA production values)
Ubisoft: major label- 6000,000 copies sold
Uses and gratification:
Sexual gratification- female protagonist- however not sexualised
Identification with a strong female characters
PS Vita 2012 (hand held consol) - portability and immersion
My Little Pony mashup- fandom theory Henry Jenkins
provides audience with the ability to combine two things they love through intertexulity
Digital incentives/bonus- limited editions
REASONS FOR PLAYING VIDEO GAMES:
challenge eg. Dark Souls (slogane Prepare to die)
social interaction
tournaments
speedruns streamed on Twitch
escapism
nostalgia, history and architecture
information
customisation of characters
enigmatic and mysterious trailer eg. Death Stranding
extreme violonce
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