'Valerian and the city of a thousand planets'
2017 Fantasy/Science fiction film
cast include: Cara Delevingne, Dane DeHaan and Rihanna
- Traditional advertising (eg billboards)
- Teaser trailer https://www.youtube.com/watch?v=NNrK7xVG3PM
- Theatrical trailer https://www.youtube.com/watch?v=cPeqNTqZNN0
- Social marketing/social media
- Fan marketing (eg memes, fan accounts, and fan fiction)
- Viral marketing
- Merchandise (eg toys, clothing and soundtrack album)
- Official website (make sure you explore it properly!)
AUDIENCES: sifi film fans, children and teenagers, fans of the original comics or animations
The marketing used for this filmed started at least a year before the film's release therefore promoting and creating anticipation for fans or general public.This hype created around the film increases the audience as more people will hear of or see advertisements for the film. 
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