Representation is a construction by the producer to get across there ideology of eg. gay, welsh, famous people
Representations construct reality
the stereotypes come from the media, reinforced every single day
Representation is the study of...
1. The group, place or issue on which a media product is focusing.
2. The media language the media product uses in order to present these groups or issues.
3. The ideological perspective about the group or issue being created within the product.
4. The impact of this ideological perspective on the target audience.
(Horror the genre is very unpopular in France)
- Camille represents middle class french teenage girl (15)
- long auburn hair, no makeup, European young style of dress
- Costumes suggests purity and youth as it is conservative, virginal
- pale complex symbolise hardworking
- complex representation- innocent but confident
- impact on the target audience being allowing them to negotiate there own reading of her
- Claire represents a modern french mother
- middle aged women (early 40s)
- very simple style of dress, chic and stylish
- minimal to non makeup with tousled casual looking mid length hair
- stereotypical representation of European mothers
A promotional image for the show
range of ages
different occupations
presented in a rural setting
subtel zombie genre conventions -hored- neutral expressions- pale
All white cast- ethnically homogenous
representation of french rural life/community
One allegorical aspect is the relationship between a community
Another is the dealing with greif and how people cope with loss
In a typically zombie film the focus is on survival but within this it is the opposite about coming to terms with normality again
Abjection- idea of two things being together that shouldn't
DOES MEDIA NUMB THE IDEA OF DEATH?
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