connotation = the deeper meaning, what does it mean
media product references another media product = intersexuality
Advertising works by making the audience feel slightly unsatisfied with what they have
MEDIA LANAGUAGE!!!
eg. shot types
mise en scene
camera angles
codes
Dark haired, fair skin woman- model red lips match background and bottle
serif font
white, red black colour scheme- binary opposition
image of product
variety of text size
direct address- hermeneutic
poster split in half- layout
lots of hair- mise-en-scene
red-setting
mid shot of model
hand outstretched- referential code for 5
glossy hair- peroretic
The word Paris suggests wealth and European, international style
The recognisable Loreal logo instantly shows the audience the worth of the product
Full lips could connote Kylie Jenner as she is currently a popular iconic in the beauty industry
Conforms to normal layouts of beauty products: image of product with model representing it
mise-en-scene of the models pale skin combined with red lips could reference Vampire films like Twilight
she is subverting stereotypical images of woman as she is not smiling and giving direct address to the audience
Red lips could symbolise scandal and sex, combined with the lack of clothes gives the middle aged woman a sexy aspirational look
curvature of the bottle could symbolise womens body shapes
Binary opposition of the red and white could be seen as scandal vs virginty
Gold lettering on bottle suggests worth, value and pride
No comments:
Post a Comment