ZOELLA- world number 1 fashion/beauty blogger
- 12 mil subscribers
- started doing videos from 2009
- 1 billion video views
Steve Neal- genre theories
June favoiutes 2016- Set text
Editing:
jump cuts
hard cuts
bloopers left in
close up of face
profential clean bright lighting
blurred plain background
extreme close up of product
Mise-en-scene: 2 years ago, 1.8M views
holds product while talking about it
Wearing face of makeup
Simple black chocker, no earrings
hair in bun
shallow depth of field
She has a hyper expressive face
(viewer has to watch 30sec to count as a view)
feminine yet not sexual
very expressive uses her hands
direct gaze
intentionally fucks up words and leaves them in eg. Smashbox
Overly friendly
informal mode of address
neutral southern accent
well spoken without being posh, dies not swear or use slang
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