What even is online media? The digital products, services and texts that involve the internet.
Digital Convergence - The coming together of previous separated industries digitally
E.G
- a newspaper app.
- Netflix and streaming
- Box office online
- Spotify
-Media Language
-Representation
-Audience
-Industry
Blog is short for Web-log. Practically an online diary. Vlogging is the activity or practice of posting short videos for social medias, or your own personal desire.
Micro-blogging sites exist such as Twitter, Facebook and Instagram.
Blogging and Vlogging are an example of Clay Shirky's End of Audience theory, where the audience make the product.
Stereotypically Vlogs and their producers target a younger demographic like around 11 to 18 year olds.
Youtube was founded in 2005, where they had cheap servers and horrible storage. With the massive improvement of internet and storage, YouTube as a platform grew massively.
Web 2.0 = currrent look of the internet
eg. google icon with white background
- Vlogs can be aspirational and give the audience something to aspire to
- they offer the pleasure of personal and social identity
- pleasure of an unscripted narrative (still constructed but gives illusion of real life)
- direct mode of address (breaking 4th wall)
- Audience interaction- like, subscribe and comment
Example: Jackson cat man
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