reality and post modernism

CONSTRUCTION OF ZOELLA

Simulation is no longer that of substance. It is the generation by models of a real without origin or reality: Hyperreality 

Zoella, much like many other vloggers is based on a mode of constant hyperrreferentiality and it is impossible to understand without an intimate knowlege of Barthesian referential codes 

Inferred knowledge: Mark the gay best friend 

UNTIMATE PIZZA TEST TASTE:

• non diegetic music in the background (simple guitar upbeat)
• between the age of 26-28 Zoella has changed her voice to sound more mature (example of rebranding)  
• both appear sexless and innocent
• a deliberate blooper/outtakes at the beginning of each video 
• the mid shot/ two shot infeers that we're sitting across from them like in a restranut or at her house 
• mistakes are left in to make it look less real to make it more real
• the video is 13 minutes of pure bordom
• provides audiences with strange form of escapism 

Zoella reinforces dominate hedmonic views of skinny girls are prettier 

This creates unrealistic expectations more the young impressionable audnice 

consumerist ideology

Reinforces how girls HAVE to wear makeup and the Gay best friend HAS to be camp