Zoella's Website
UX= The user experience
- plain white back ground connotes fresh, clean feel
- san-serif font
- bright and attractive colours aimed at younger audience
- clearly layed out
classic middle class depiction of a picnic with the cheese board, abundance of food and lack of cigarettes and alcohol -cultivated into the idea that this is what a picnic should look like
multimodality- media product that uses different modes of media (eg. magazines)
hypermodality- goes beyond traditional forms of modality (eg. internet)
Every image on the website is heavily post processed with filters making them look constantly tanned and the locations sunny
Zoella is aspirational but almost attainable
Tanya Burr Website
- Super similar layout
- less perfectionist- images taken on phone, less posed and edited
- wider range of content
- feels more adult eg. images of alcohol and adult parties and events
- more sexualised with more revealing pictures and a pout
- How can we apply the male gaze theory to Zoella?
- What issues are presented with Zoellas representation online?
- To what extent does Zoella subvert representation of gender? (Judith Butler theory of gender)
- How does Zoella promote interactivity through her identity?
- How does she create a hyper real character?
- To what extent does she represent young women online?
FUCK ZOELLA TWEET
Lack of moderation on Zoellas website
Tweets from 2009 posted by Zoella (aged 18/19)
-totally goes against her image and ideology
-or is it actually fake news or just edits
-she realised apology statements
Why is Zoella fading out and losing momentum and popularity
The audience that she originally catered to have grown up and young people are attracted to different trends and styles (eg. Kylie Jenner)
With her somewhat innocent and sexless personer and lack of LGBTQ represenattion she is losing out to other more current influencers and you tubers
TO WHAT EXTENT DOES ZOELLA USE STEREOTYPICAL REPRESENTATIONS OF WOMEN?
including Poppy in the video and treating her like some sort of 'special guest' -proairetic code
including a mistake "i'm out of focus" serves as a transition and symbolic code for her being normal, quirky and making mistakes
The high key lighting emphasise the range of pastel colours and shades of pink in the room.
The product themselves (candles, and scented items) are aimed at women
(example of commodity fetishism- lusting after the brand rather than the product)
The fact that the focus is on the packaging not the product its self fetishise her brand therefore herself STANDISISED DIFFERENTAION-
every scented candle is only slightly different yet serves the same purpose
Extreme close up on face enforces hegemonic norm as of women wearing a whole face of makup
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