More Zoella

Zoella is a prime example of targeted narrowcasting 

Zoe is very 'chased' (Unsexulised)

It can be argued that Zoella promotes sexist, singular view of women: 

-Constant 'accidental' mistakes in her videos
-having the perfect supportive typically good looking boyfriend
-Colour theme of brand mainly pastel and soft colours
-Close up of her face emphasise large bright eyes and makeup 
-silly comments and tangents show a 'comedy'/human side to her 
-intersexual reference to friends (Poppy and Mark) assumes audience knows them

Counterpoint: how does Zoella subvert stereotypical representations of gender?

Zoella is entrepreneurial. She owns her own business, and takes an active role in promoting her own products

Zoella is in no way sexualised at all, and remains chaste and virginal in terms of her own self-representation

Zoella takes an active role throughout her videos, driving herself and talking directly to the camera

Zoella commands a range of servants and supporting characters, demonstrating her authority

Zoella actively takes the role of cinematographer, once more demonstrating her role as an active media producer

Zoella remains active and autonomous throughout her videos. Her importance is reinforced through consistent close-ups, which male supporting characters (eg. Alfie, Mark etc) often shown briefly in the background

Cheers to U block for these excellent responses! Remember, if you're reading this and disagreeing with these analytical perspectives, then that's OK! Your answer in media is pretty much always right as long as you can back up your argument with media language and theoretical perspectives!

• To what extent does Zoella use Youtube algorithms in order to manipulate her audiences?
• In what ways does Zoella's content differ from 'old' media products, for example TV shows and films?
• What are some positive aspects of online media in general and digital convergence in particular? How can marginalised groups, such as those with mental health issues use online media in positive ways?
• You have the the option to push a button and to irreversibly destroy all digital media. Would you push it? Why?