Online Media
Roland Barthes - Semiotics
Steve Neale - Difference in Genre
Jean Braudrillard - Postmodernism
Lisbet Van Zoonen - Feminism
bell hooks - feminism
David Gauntlet - Pick and Mix - identity
Judith Butler - Gender performativity
Stuart Hall - Representation
Paul Gilroy - Ethnicity and postcolonial theory
Clay Shirky- end of audience
With dumbed videos the producer is not just taking the piss but showing their fandom and interactivity through reapropiating the product and making it there own
Curran and Seaton- power and industry
The internet is totally unregulated
propaganda on its own doesn't change anybodies mind however what it does do is cultivate ideas and slowly with enough exposure has the intended effect in 'brain washing' a persons views
- Alex Jones videos targets people with mental health issues/ the paraoind
- By banning him from youtube he was turned into a 'martyr' and made him more popular
MOMO= hyper real situation
machine written youtube vidoes
TED TALK: https://www.youtube.com/watch?v=v9EKV2nSU8w
James Bridle's excellent video on creepy, pseudo-machine generated children's videos on Youtube makes some excellent (and disturbing) points about how artificial intelligence and machine learning is influencing our society at large. Most successful websites work by fabricating an endless flow of 'content' (which is marketing shorthand for... stuff...). This content is selected based on who you are, your search history, your level of 'engagement' with certain images, your interests, your social status, your demographic, your ethnicity, your cultural capital. If at this stage you are wondering 'how do they know all this?" ('they' being tellingly vague here), the answer is that 'they' do not. A variety of assumptions, shortcuts and conclusions have been made by an increasingly sophisticated, and increasingly successful artificial intelligence.
Brindle documents how this algorithmically created content is essentially used to exploit and upset young children left alone and unsupervised on the internet for financial gain. Yet while this is creepy enough, even more worrying is that because this works, we, as humans are beginning to emulate the way in which A.I thinks and acts.
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