Analysing Print Adverts

Definition of an advert: something designed to sell certain product to certain audience or raises message or event

ads build up reputation or association with company or brand

AD 1) CANALI ADD (scarf)

Selling a lifestyle:

-good and successful looking male model
-classical and neat dress sense

-expensive and sophisticated looking font and logo

-colour coordinated

-casual pose

-neatly groomed

- model appears to be looking at product

-close up

AD 2) Maybelline New York (mascara) 

Independent woman

Easy to applicate

Clothing reflects product packaging

Glowing skin

Statics back up lifestyle

Blurred background means focus on model

Avoids direct eye contact with audience = symbolic, emphases importance of makeup

Woman in background = symbolic, brand if for everyone/ ordinary people

Font and brand name, large and clear = signifies femininity

Angle of face, close up shot = focus on eyes and eyelashes

Action of putting on mascara= proairetic, what will happen to your eyelashes when product is applied

Other makeup eg lip gloss = emphasis sexual attractiveness and gives healthy glow

Catchy slogan = memorable and insinuates natural look

phantom hand = symbolic, power and authority image of product with label shows wealth  

KFC The Whole chicken

Logo/heading name of company

Simple colour scheme, emphasis on red in lettering and chicken

Very simple, no slogan or catch phrase

Symbolic code of the chicken which the company prides itself on

Irony is used to make ad memorable

Originality of having no human subjects in the ad or food products that the company sells