magazines- comp 2 section B- Industry and Audience

Explore how set edition of Woman magazine constructs its target audince (15)

-cultivation and reception

Woman magazine cultivates an ideology for the target audience by manipulation

'Are you an A level Beauty?' 

• condescending title, direct mode of address reinforces patriarchal hegemonic norms of beauty 
• A-levle insinuates high school qualification therefore suggests that the aspirations of the target audience are limited 
• Audience is constructed through the condescending lexis of 'girls' inappropriate for a middle aged target audience
• The mise-en-scene of the series of diagrams and complex information creates a highly manipulative and and highly singular and stereotypical construction of idealised hegemonic beauty norms   
• removes diversity and encourages audience to follow rules and guidelines   

'A Present for your Kitchen' 

• personification of the kitchen ensures the audience knows how important the kitchen is for the house wife 
• Kitchen symbolises the domain for the house wife, a place of ownership in a partriarcel society
• 'it slots so any girl can assemble it quickly'- reinforces hegemonic and sexist stereotypes
• could promote DIY target however one sentence later 'get a man in your life to glue the units together then paint them' cultivates gender binary 

Contents Page     

• highly stereotypical in terms of content: fashion, knitting, cooking and beauty
• Reinstates hegemonic ideal of being a house wife
• lack of representation of LGBT community and BME representation  

Explore how Adbusters utilised digital convergence to facilitate production (15)

-power and regulation 

Adbusters utilise digital convergence in order to create synergistic modes of production and distribution. This is primarily achieved through the relationship between print magazine and the digital website.

• website advertises the magazine
• multimode interface links in social media accounts
• selling of merchandise, including anti capitalist shoes- commodity fetish 
• taget audience of adjusters is both niche and unclear
• website and magazine have oppositional and different audiences and layouts 
• buy print copy, download pdf format