component 2 section c- postmodernism Q

Jean Baudrille suggests that "we live in a world where there is more and more information and less and less meaning" Evaluate the extent to which the postmodernist statement applies to Zoella and attitude 

HYPERREALITY:

a representation of nothing which is more real than real

'More style than substance'

Zoellas 'mistakes' are left in e.g.. at the beginning of blogs  to make her more relatable and funny (hard just and out takes)

Zoellas picnic: intertextual references to Disney princess movies, all perfectly presented on wooden platters with a pastel coloured teepee tent 

mise-en-scen of uneaten food!

Zoella apartment: pink and perfect 

commodity fetishism- the packaging of her owns brands candles

Zoella is sexless making her  hyperreal issuing her being innocent and pure role model of women (chased- hegemonic idea of perfection of teenage girls)

Zoellas 2010 weeks- 'tranny, lesbo, skank'

Attitude representation of gay men is buff and good looking and over sexulised images e.g.. boys section (diminutive and condescending)

voyeristic perspective on both gay and straight men 

Attitude online: sections on theatre, clothing, gay holidays all aspects of line that the gay man 'should' be impressed in

also tapping into the pink pound

escapism

represnation 

binary opposition

codes 

hypereality

reception 
shot types/camera angles 
simulacrum- representation of something that doesn't exist 
hyper hypermodality 


both use Web 2.0- white, clean and simple format, currently fashionable 

eg. use of 35mm camera filter, over saturated filter 

poisoning the audience in an escapist fantasy in a voyeristic feature