Jean Baudrille suggests that "we live in a world where there is more and more information and less and less meaning" Evaluate the extent to which the postmodernist statement applies to Zoella and attitude
HYPERREALITY:
a representation of nothing which is more real than real
'More style than substance'
Zoellas 'mistakes' are left in e.g.. at the beginning of blogs to make her more relatable and funny (hard just and out takes)
Zoellas picnic: intertextual references to Disney princess movies, all perfectly presented on wooden platters with a pastel coloured teepee tent
mise-en-scen of uneaten food!
Zoella apartment: pink and perfect
commodity fetishism- the packaging of her owns brands candles
Zoella is sexless making her hyperreal issuing her being innocent and pure role model of women (chased- hegemonic idea of perfection of teenage girls)
Zoellas 2010 weeks- 'tranny, lesbo, skank'
Attitude representation of gay men is buff and good looking and over sexulised images e.g.. boys section (diminutive and condescending)
voyeristic perspective on both gay and straight men
Attitude online: sections on theatre, clothing, gay holidays all aspects of line that the gay man 'should' be impressed in
also tapping into the pink pound
escapism
represnation
binary opposition
codes
hypereality
reception
shot types/camera angles
simulacrum- representation of something that doesn't exist
hyper hypermodality
both use Web 2.0- white, clean and simple format, currently fashionable
eg. use of 35mm camera filter, over saturated filter
poisoning the audience in an escapist fantasy in a voyeristic feature
shot types/camera angles
simulacrum- representation of something that doesn't exist
hyper hypermodality
both use Web 2.0- white, clean and simple format, currently fashionable
eg. use of 35mm camera filter, over saturated filter
poisoning the audience in an escapist fantasy in a voyeristic feature
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