Radio

RADIO

Digital convergence 


Meeting the need of the audience:
The BBC is keen to advertise the ethnic diversity of there broad casters and to attract a diverse audience 

John Peel- BBC radio presenter (huge in the 70s/80s)  very extreme in his approach  

Main steam sites don't offer the extreme binary there was back in the day 

Majority of people don't use radio waves = listen live 
Everything is streamed or accessed digitally  


The BBC sign in/ register page 
Image of David Attenbourgh symbolises and embodies the BBC aesthetic 

BBC SOUNDS - rebranded to sound cooler and more new 

Audience prompts

• How are audience grouped and categorised for this show? Think age, gender, class, lifestyle, cultural capital…
• How does this show attract/target it’s audiences? 
• How can audiences interpret this show in different ways?
• How does this show use technology to target a specialised/niche/cult audience?
• In what ways can audiences use this show, and how does this reflect their identity and cultural capital?
• Reception, fandom and the end of audience: theoretical approaches

Industry prompts

• How is this show produced, distributed and circulated, and by who?
• In what ways does radio use specialised forms of production, distribution and circulation?
• How have recent technological changes in radio changed production, distribution and circulation?
• What economic factors may have affected this show? How financially successful do you think it was? Was it made commercially or not for profit?
• How have new digital technologies affected how this show is regulated?
• Power and regulation: theoretical approaches

PLUGGING= repeating the same track