Audience- Radio

Audience- Radio


Slow TV/Radio

Reception theory: audience can use them for different reasons
-destress
-drug consumption
-background noise 
-subverting conventions 

The slow tv movement= very long shows where nothing happens: 
access on netflicks, youtube

 



TROLLING: the twitter page has minimal trolling 


proffered- enjoyable and gental conversation, reflecting the shred views of middle class woman, the femisint mode of address and relating to the panel 

negotiated- may disgree with the subject dicussed but likes the atmopshere, not approve of the all female pannel but enjoys the conversation and tone of show ect

oppositional- exclusionary by lack of diversity in female paniest and middle class overtones  

aberrant- disgusting and extreme views





Enthusiast media  

Exam marking

REVISION:


Woman magazine 1964- IPC Media (conglomerate- bought out serval other women magazines) 


Assasin Creed Liberation- UBISOFT 

The Times- News Uk/Corp (owned by Rupert Murdoch who owns NEWS INC)

Late Night Woman's Hour- BBC 

Industry- Radio

Industry- Radio 

The BBC

• Founded 95 years ago (October 18, 1922)
• Founder: John Reith
• BBC stands for ‘The British Corporation’
• The BBC is watched/listened by 96% of UK population
• Radio, TV and online programmes are available in 28 languages other than English
• It is Europe’s biggest provider of media and creative skills training
• 1 in 16 adults (worldwide) use BBC news
• The BBC license fee costs £145.50 a year (40p a day). It includes 4 TV channels, 10 national radio stations, network of local radio stations, internationally-acclaimed website, BBC parliament, world service, S4C, BBC monitoring and 5 orchestras and choirs.
• The broadcaster receives £3.7 billion a year
• Spends 76% of its fee income on TV content (more than any other broadcaster) (SKY only spends 34%)
• Headquarters are in London

Late night Womans hour

• spin off from the long running BBC radio 4 daily magazine program (wide variety of subjects of human interests) woman hour 
• broadcast once a month, presented by Lauren Laverne features a number of female panellists
• each episodes focuses on a particular theme relevant to its female audiences
• broadcast on radio 4 (aimed at a middle aged audience)  at 11pm 

CATCH UP - DIGITAL ENCODED RECORDING 

 first broadcast on 7 October 1946 on the BBC's Light Programme (now called Radio 2)

Friday 28th October 2016 HOME

four panelists, all female, all academics/ artists, multi cultural 

discussing a single topic- going on mini tangens 

set up being one leader askes question while the others jump in on the conversation 

Lexis is professional and complex meaning audience needs to be educated 

It is assumed audience is up to date on current issues 

auindce age rand maybe 20-60

making cultural references eg. Game of Thrones, Instagram  

discusses slightly more taboo and honest subjects for the older female generation (divorce, children, international relations, marriage, war) 

always focus on WOMEN!

"i only have 20 books" shocker 

a friendly voice for a female listenership 

aiming for styetypival 'house wives' or female pursuits eg. crafts and child care

gives the audience comfort and relatable material 

aspirational 

challenging piratical hegenemy during the war period- femeisum references 

adopts an informal mode of address 

egalitarian (equality) 

femenetic moments- learned experience- no greater expect on women but women 

targets a very specific audience (niche) 

Pluraily (range of diffrent ideologies)

middle class as fuck talking about mugs

show is sexless 

• when first started was presented by too men 
• 2013 the show was accused of being sexist against men 
• been criticised as being too middle class 
• 3.7 mil listeners 
• quater of viewers are under 35 

HOW HAVE SOCIOHISTORICAL FACTORS LEAD TO A DIVERSICATION OF MEDIA OUTPUT? 

DIVERSICATION- presents lots of diffrent things eg BBC presents many types and genre of shows 

TO WHAT EXTENT IS THIS INFLUNCED BY ECONOMIC FACTORS?

late night womans hour exists because the BBC have to put on a range of programs to met the needs of the people 

DIGITAL CONVERGENCE!!!!!!!

It is still possible to listen to radio the old fashioned way (live through radio waves) 

IPlayer offers audiences an immersive experience eg. going straight to the next episode

You can access IPlayer on any device eg. you can buy TVs with it installed

-this makes TV practically computers and not used for live streaming as much (terrestrial)  

IPlayer has an attractive UI (thumb nail, layeout of pictures on website) 

Advantage of digital plateform allows audiences to share eg. the hashtag LNWH 

There is a democratisation of the media

Audio streaming (traditional)  

Digital Audio Broadcast 

Podcast 

Cross platform (appealing to a modern audience) 

REGULATION

TV/ film- BBFC

news papers- IPSO

under OFCOM

broadcast after the 9pm watershed 

regulation of tv and radio in the UK is ineffective 

programs can be accessed by anyone, any time 

LOCALNESS 

Legistartion requires ofcom to secure that local commercial radio stations provide us an appropriate amount of: programs including local material, locally made programs 

(not appropriate for woman hour) 

relevant with tv eg. news

How could we talk about regulation with woman hour?

mention of brands- cannot advertise 'a popular bookstore' does not state name of company (Amazon) 

The BBC has a remit of a range of shows giving the audience an experince of plurality and a wide range of viewpoints/perspectives 

BBC = public service broadcast 

we expect it to be there just as much as the Police, hospitals ect

has its urself imposed remit = to inform, educate and entertain

does womans hour offer plurality?

yes it is one single show that has all woman hosts 

40% of the listenership is men 
over 3mil a month listeners 

Female mode of address for female audiences 

does not harm or offend the audience in any way 

Curran and Seaton argue the media industries are owned by minimal companies driven by profit and power therefore limiting variety and creativity 

(LNWH only broadcast once a month)

LNWH demonstrates a clear left wing bias 

Radio

RADIO

Digital convergence 


Meeting the need of the audience:
The BBC is keen to advertise the ethnic diversity of there broad casters and to attract a diverse audience 

John Peel- BBC radio presenter (huge in the 70s/80s)  very extreme in his approach  

Main steam sites don't offer the extreme binary there was back in the day 

Majority of people don't use radio waves = listen live 
Everything is streamed or accessed digitally  


The BBC sign in/ register page 
Image of David Attenbourgh symbolises and embodies the BBC aesthetic 

BBC SOUNDS - rebranded to sound cooler and more new 

Audience prompts

• How are audience grouped and categorised for this show? Think age, gender, class, lifestyle, cultural capital…
• How does this show attract/target it’s audiences? 
• How can audiences interpret this show in different ways?
• How does this show use technology to target a specialised/niche/cult audience?
• In what ways can audiences use this show, and how does this reflect their identity and cultural capital?
• Reception, fandom and the end of audience: theoretical approaches

Industry prompts

• How is this show produced, distributed and circulated, and by who?
• In what ways does radio use specialised forms of production, distribution and circulation?
• How have recent technological changes in radio changed production, distribution and circulation?
• What economic factors may have affected this show? How financially successful do you think it was? Was it made commercially or not for profit?
• How have new digital technologies affected how this show is regulated?
• Power and regulation: theoretical approaches

PLUGGING= repeating the same track 

Video Game Audience

Video Game industry and Audience 

Reception theory- encoding and decoding model

Stuart Hall

Producer encodes ...... Audience decodes 

Using Assassins Creed as an example: 

Preferred Reading

beat the baddies (attacking spanish) save the people 

Negotiated Reading 

taking an intrest in the plot and history side 

Oppositional Reading

Aberrant Reading ( completely misinterprets the point) 

Pro racism 

LORE- term used for video games- refers to history of video game world 

NPC- non player character 

PC- player character 

Dark souls 3 can be negotiated in many different ways:

• Purely game play
• The mystery of it
• Plot line/history
• Relaxation

Does a video game have to be fun?????

not nessicarily for example 'vidsula novels' player just slects choices ect

The 25th Ward: The Silver Case PS4

Excessive swearing 

Much text and dialogue 

alienates audience 

simplistic 

retro sound track 

NOT FUN TO PLAY

deliberately boring 

frustrating

WHY PLAY IT?

satisfying when completed

does appeal to niche audience

FANDOM- Henry Jenkins

 a fan= and active participent 

"fans will often use video game sin ways the producer did not initially intend"    


Fandom isn't just for fans 
fandoms are often looked down upon eg. Bronies 

Cognitive Dissonance= 

The reduction of the psychological stress of cognitive dissonance is a function of the magnitude of the dissonance caused by the existential inconsistency, between two contradictory beliefs held by the person; or by the contradiction between the person's beliefs and an action he or she has taken.

THE AUTHOR IS DEAD?

-Roland Bart

THE END OF THE AUDIENCE

-Clay Shirky 

notion of target audience 

participatory culture 

producers rely on audiences 

A producer is selling an audience to an advertiser 

Death Stranding (unrealised) by Hideokojima

-he is an example of an OTEUR (author)

https://www.youtube.com/watch?v=qPL_E-TEtL8

ASSASINS CREED LIBERATION

ASSASINS CREED LIBERATION:

• Halloween costume sexualised the character
• The models direct address and pose can insulate fantasy  
• Aimed at men (male gaze) and woman   *

• The back pack is aimed at a more niche audience 
• The logo means it is only clear to fans that it is an AC bag
• Most likely aimed at teens (unnecessary detailing, majority black leather)
• This is a way the producer can target cult followers 

HOW DOES ASSINS CREED TARGET THIRE TARGET AUDINICES 

Logo

Premium items

DLC (down loadable content eg. aviator outfits)

Desirable to audience as they get something exclusive

'Pay to Win' pay to move up levels quicker 

voodoo pack- specific to AC3 game 

Video game theory: Hyper dermic needle 

Passive model of audience interaction 

Internal logic - (knowing you need to beat someone up to get to next level) This is intertextual knowledge as this does not relate to real life or any other logical experience

 

  

Mock Exam Stuff

The second year mock exam is coming up next week. We cannot tell you what is going to be on the mock exam, but we can give you pointers. So please pay special attention to the following

The mock exam is two hours long

The first 30 minutes will be spent doing final prep and asking your teacher for advice. The last half hour is used for extra time and revising for your next exam...

The mock exam covers component one and two

But because it is only two hours long, each component will only take roughly 60 minutes.

Component one is split into two sections: component one a and component one b

Component one a normally has a 30 mark question on either media language or representation, and then a 15 mark question on either media language or representation. For this mock exam, however, only one topic out of representation and media language will come up.

Additionally, while in the final exam a and b will be evenly split, with 45 marks in each, for this exam, one will be larger than the other. And we're not telling you which!

Component one a has an unseen media product to analyse

This is just like the final exam. Make sure you're ready to textually analyse!You will also be asked to make explicit reference to case studies that we looked at in class

The three industries that could come up in component one a are newspapers, advertising and music videos

Remember, advertising in particular is very broad, and could include film posters and TV spot adverts, to name just two examples! Likewise you may be asked to compare a case study from one industry (for example music videos) with an unseen text from another industry (for example  TV advert)

Component one b has shorter questions exploring industry and audience

For these questions, you will be asked to make explicit reference to case studies we have looked at in class.

The industries that could come up in component one b are advertising, newspapers, film industry, radio and/or videogames

Of course for this mock, radio will definitely not come up because we haven't looked at it yet! Make sure to check out the revision guide for more information. There's a few things to be aware of, for example with the newspaper industry, and how it differs between C1a ad C1b

The industries that will come up in Component two are TV, Magazines and online media...

...but for this mock, only one will come up! Please make sure you revise both the TV and magazine industries accordingly. Additionally, remember that the questions for C2 can and will focus on all four parts of the media studies framework: industry, audience, media language and representation, so read the question carefully to work out which aspect you should be talking about!

You must pay attention to the marks available and time your responses accordingly 

The rule for the mock exam and the final exam is this:

• Component one a - 1 mark = 2 minutes (this is longer because you will need to textually analyse an unseen media product in addition to providing a written response
• Component one b - 1 mark = 1 minute (this is shorter because you will not be analysing an unseen text)
• Component two - 50 minutes per industry

You must arrive on time, during your designated block

Aim to get to college at least an hour before your exam session is scheduled to start. Yes this will involve getting up early in the morning. The mock exam is a dry run for the real thing, and this includes getting here on time. You are only given leeway in extreme circumstances, and train/bus delays do not count

The exam is completed under exam conditions

Maybe fairly obvious, this one, but bare in mind the following:

• You will hand write your response, unless you normally use a word processor
• You will not be able to access any notes or resources during the exam period aside from the question paper and the unseen media product
• Arriving late may result in disqualification
• Talking will  result in disqualification
• Your phone going off or making any noise will result in disqualification

Some final tips

1. Use the blog and the revision guide in your preparation, as there's lots of detailed advice and examples on here
2. Write structured PEA paragraphs and for longer answer, a CAD introduction
3. Make sure to incorporate detailed semiotic analysis
4. Use media language at every opportunity
5. Talk to your teacher in advance if you have any worries
6. Look through the revision guide and make sure you are able to answer any question that comes up

Gameing

Fallout4:

STRONG ANTI WAR IDEOLOGY 

when it is not clear what player has to do- cold opening
started in environmental narrative story telling  



Triple A games (also known as AAA) are simple games (console or PC) that were developed under the highest development budget of that current time AND are highest promoted.