ASSASINS CREED LIBERATION:
- Halloween costume sexualised the character
- The models direct address and pose can insulate fantasy
- Aimed at men (male gaze) and woman
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- The back pack is aimed at a more niche audience
- The logo means it is only clear to fans that it is an AC bag
- Most likely aimed at teens (unnecessary detailing, majority black leather)
- This is a way the producer can target cult followers
HOW DOES ASSINS CREED TARGET THIRE TARGET AUDINICES
Logo
Premium items
DLC (down loadable content eg. aviator outfits)
Desirable to audience as they get something exclusive
'Pay to Win' pay to move up levels quicker
voodoo pack- specific to AC3 game
Video game theory: Hyper dermic needle
Passive model of audience interaction
Internal logic - (knowing you need to beat someone up to get to next level) This is intertextual knowledge as this does not relate to real life or any other logical experience
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