VANCE JOY- RIPTIDE 2013
- extra post modern
- use of juxtapoitional distressing creepy and aesthetically pleasing images
- strong link between visuals and lyrics
- binary opposition between conventional music video and subversive music video
- 'riptide' high angle long shot of the sea, connotations of danger and extremity
- montage of closeups of everyday items
- establish themes of travel and gives the audience escapism
- metaphorical lyrics of splitting up a relationship
- mixture of discontinuous editing, some shots have cause and effect with narrative
- horror film connotations- blond female tied to a tree
- contrapuntal imagery- cult horror films eg Blair witch project
- female gender emphasise through mie-en-scene of heels, lipstick, nail varnish
- lacks a coherent narrative
- unconventional master shot of glamours singer lip syncing badly
- mise-en-sene of blood and smeared makeup can have connotations of abuse
- not explicit therefore subliminal and postmodern- leave the audience to wonder
subsidiary= company owned by another company
Vance Joy- singer/songwriter, signed by Atlantic Records (subsidiary of major label Warner)
categories as Indie folk pop genre, platenuim selling single
Video directed by Dimitri Basil and Laura Gorun- just over 2 hundred mill views on youtube
Objectification- the process of a character or person is portrayed like an inanimate object
Male gaze- (vanzoonans theory) women in media are placed in assumption for the gratification of heterosexual men
Sexualisation- process of presenting someone purely for sex
Voyeurism- the pleasure of watching someone without there knowledge
Scopophillia- the love of watching (same as voyeurism)
Romanisation- to think about or describe someone as attractive or more interesting than they are, connotations of love
Cognitive dissonance- subtitles are different on screen to whats being said or sung
High angle shots are used to show superiority and power over the character
Intersexuality of slasher film (women being crept up on by murder)
voyerism for the audience as the girl is unaware of the camera
blond girl, long hair, loose clothing all connotes romantic holiday vibes
WOMEN IN THE VIDEO
Every women presented in this video are stereotypically attractive
They are interchangeable and dispensable, audience does not tend to note them specifically
Women are consistently threatened throughout the video
Consistent sexualised and objectified by the camera
Also subversive as women are shown as fighters and doing magic tricks which is not a typical depiction
Vastly polysemic as does not confine to a single genre or presentation
INTERPRATIONS:
about a divorce
about abuse/violence
about unrequited love
about a summer fling
Audience unusually close to the performer, high angle shot
stereotypically model looks, red lipstick, tanned skin, sharp features
main focus under spot light, clearly representing her ads glamorous and sophisticated
slightly older women (25-35 guess)
represented as venerable and emotional when makeup smudged and crying
singing the words wrong symbolises distress
IRONIC AND KNOWING VEIW POINT-
- tongue and cheek playing on hegemonic perspectives of women
- using sexy characters in a non sexy way
- mid shot of man standing in front of women ironically showing patriarchal hegemony
- sexualised images utilised referential codes
- many film references draws attention to negative portrail of women in media
- close up of women singing words wrong gives connotations of rebellion
- whole video lacks any anchorage
CREEPY AND SEXIST VEIW POINT-
- shows the issues women go through eg domestic violence
The video is highly polysemic and most of all subversive of the hegemonic ideologies perspectives normally seen in music videos!
Montage editing- series of short shots are edited into a sequence to condense space, time, and information
Eyeline match- is a film editing technique where the audience will want to see what the character on-screen is seeing
Beat matching- synchronising the tempos of two recordings to enable a smooth transition between them in a set of uninterrupted music
Continuity editing- process in film and video creation, of combining more-or-less related shots, or different components cut from a single shot into a sequence
Jump cut- where there is a cut to the same scene, normally a mistake
-Intertextual references to surrealist Cinema
-gets across abstract concepts in short space of time
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