component 1A) Media language and Representation
component 1B) Audience and Industry
- montage of clips with song in background
- visual representation of song
- short film that accompanies the music
- video that gives context to the sound
- advertising the song!
Where do we see them?
YouTube
Vevo
KEY TERMS-
Modes/ language/ polysemy/ meaning/ conventions/ intertextuality/ audience/ representation/ audience response/ ideologies/ construction/ processes/ stereotypes/ social and cultural context
social and cultural context= whats going on in society at the time
construction= building of a represention by the producer
music videos are significantly shorter than other forms of visual media eg. Tv shows and films....
AUDIENCES RESPONSE- audience tend to be very protective over there favourite artists
what can people do with their fave band/artists?
- aspire to be like them
- buy there merchandise eg. posters
- represent yourself through them
- connect to them through social media
- see them live
SCOPEYTONE music video=
France Gall- Baby Pop 1965
audience would have been impressed as music videos are not common
poor quality but good for the eire
appeal of new technology, advanced for its time
How is France Gall represented
young, pretty, can't dance, beauty icon
use of close up and mid shots gives a direct mode with the audience
mise-en-scene of baking dancers shows 'friends' and lively atmosphere
REBECCA- Vanity Angle 1989
the editing is beat matched
fast pace with every 80s cliché possible
white and black backing dancers- creates ethnic diversity- excitement and exotic
Pulp- Babies 1994
clear narrative with sisters to match lyrics
conventional and unconventional with multiple captions
presentation of ironically cool British kids
self deprecating
Convergence= coming together of two previously seperate industry
eg. film + music = music video
Benefits
target broader audience
can utilise advising
choose specific audiences
new art form
This is called SYNERGY= The interconnectivity of media products leads to a result of more of the sum of its parts eg. merchandising tie-ins
On of the reason younger audiences are also targeted is because they have a more expendable income than the older generation
MTV:
(music television)
Music Videos
- short timing around 3 mins
- may not include narrative
- can stream for free
- lower in cost
- lower expected levels of engagement
- expected to watch many times
- prioritise sound track over narrative
- made after music has been made
- audience less likely to make effort to watch
- form of advising/ promotion for the artist
- rely on intense visual effects
- stand alone product
- based around the song
- faster pace editing (average shot length 1s)
Cinema
- usually between 90-120 mins long
- always have a story line
- able to purchase after realise
- very high production rate. need big team
- higher expected levels of engagement
- may watch once or twice
- priorities narrative over soundtrack
- music made to fir film
- audience go out of there way to watch
- form of art/ are the product
- don't rely on intense effects
- can be part of a franchise eg sequels
- can be about anything
- slower pace editing (average shot length 4s)
CELEBRITY
"attribution of the glamorous or notorious status to an individual in the public sphere"
-can be a derogatory term
-known by the public
-somebody who holds a significant amount of notoriety
-well known for something specific
-owns a lot of cultural capital- value through reputation
-must have mainstream appeal
-currently notorious
Lady Gaga -Applause 2013
www.youtube.com/watch?v=pco91kroVgQ
she is encoded by the producer
what makes her a celebrity?
lack of makeup- subversive celebrity
lack of clothing- catches attention
many close up/mid shots- emphasise her emotion
stage setting- connotes performance aspect
high key lighting- looks like spot light
- Celebrity provides audience with the gratification of surveillance
- They are also an escapist fantasy
- Role models to look up too and idolise
- to entertain and give an objective in life
- used to advertise and promote
Metanarrative= over arching or system of beliefs, basically living your life through a system and routine
- some narratives of life are religion- gives you rules and routines to follow eg. go to church weekly and love your neighbours
- some narratives of life are science- understand people and the world we live in eg. medicine
- some narratives are of marriage- metanarratives change eg. olden days you had to marry a virgin whereas now days thats not the case
CELEBRITY CAN PROVIDE US WITH AN IDEOLOGY: "BE YOUR SELF"
Diegesis= in the world of the narrative
Diegetic sound is sound in the world of the narrative eg. dialog
Diegesis= in the world of the narrative
Diegetic sound is sound in the world of the narrative eg. dialog
non Diegetic sound is not in the world of the narrative eg. music/sound track
(In music videos the diegesis of the sound is NOT clear)
Postmodernism= media product that breaks the rules-subversive
Why world postmodern be used?
uniqueness
put across deeper meaning
catch audience attention
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