CLEMMIE Media Blog: Gratification in media products

In what ways can audiences take please from media products?

Similar life style- seeing people of similar age, social situation and similar ideologies to target audience

Escapism- by assuming the the life of target audiences is flawed, a media product can temporarily allow a perfect world to live in

Surveillance/voyeurism- allows the target audience to see situations and people that they would not normally see

Sexual gratification- where the target audience take pleasure in seeing people they find attractive

Social interaction- where the audience are able to use the media product to make friends and integrated into society

PRAY IN C (music video)
https://www.youtube.com/watch?v=fiore9Z5iUg

Gratification for audience:

Two girls almost kissing- allows a heterosexual male audience to create fetish like fantasy- sexual gratification- devalues the idea of lesbian sexuality- Van Zoonen assumption of male audience
mid/long shot of two girls flashing the camera- also for heterosexual male audience gratification- stereotyping and sexualising young women
Mexican day of the dead theme- preferred reading 'it looks cool'- escapism for audience- oppositional reading, cultural appropriation, very inappropriate
The group of guys skating about and fooling around- escapism- just having fun and messing around with no responsibilities
Painting graffiti on the walls- simliar lifestyle- young and rebellious youth can see others 'living the dream'
Private party- pleasure of observing cool party- surveillance- secret and dark feel
Face paint being applied- girl carefully doing her makeup- almost like a makeup tutorial- satisfaction and pleasure taken from time and effort plus beauty
Mid shot of women arse- allows a heterosexual male audience escapism to look purely at the womens arse in slow mo