Women Magazine Representation
HOUSE WIVES: very much implemented in society in the 1960s
- fundamentally the kitchen is very important to women as shown in the double spread on kitchen app licenses and DIY set up
- to be attractive to men women can wear makeup
- gender roles can change over time if women are continually subjected to these ideas
- can reinforce an oppressed view of themselves eg. be less ambitious
example or patriarchal hegemony
Women have something missing in their lives which they can only fill by reading women magazine, also a form of control with the male ideals
theory 9
FEMALE STERYO TYPING
women holding tissue symbolic code that she is crying therefore emotional
women cooks in the kitchen while man drinks beer, ones leisure activity and the other isn't
men wears suit which shows his superiority and how he is the bread winner
the man is the consumer in the home as the women prepares it all
women shown as unstable while man takes lead and forgives her
reliant on the man as she uses the handkerchief from his pocket
Magazines generate revenue primarily through sales of copies (print and digital) and though advertising.
Advising accounts for approximately oner third of total revenues across the industry.
It is therefore vitally important that the magazine and advising content targets the same audience in order that the advising brand benefits from increased sales as a results of advising in the magazine.
magazine adverts can benefit the advertisers in an article:
-High audience engagement
-Less distraction likely form other activities
-target niche or small audiences
-High production values
-potential for placement in highly relevant editorial environment
-non intrusive
-long shelf life (week-6 months aprox)
Applying Hooks:
Man confirming the women is sexually attractive as she is the subject of the male gaze.
by using makeup she is attracting the heterosexual man
Stereotyping, good or bad:
benefits-
forms a community and gives people something to talk about
helpful for genres eg horror, comedy where character have to be established and quickly understandable to the audience
make educated assumption that the target audience will respond therefore the lexis in the magazine caters for that eg 'darling'
gives women a caring role, portrays them as good and paternal people in a positive light. Could then be a bit condescending and demeaning as not all women are the same
provides people with a structure in there life
FEMALE STERYO TYPING
women holding tissue symbolic code that she is crying therefore emotional
women cooks in the kitchen while man drinks beer, ones leisure activity and the other isn't
men wears suit which shows his superiority and how he is the bread winner
the man is the consumer in the home as the women prepares it all
women shown as unstable while man takes lead and forgives her
reliant on the man as she uses the handkerchief from his pocket
Magazines generate revenue primarily through sales of copies (print and digital) and though advertising.
Advising accounts for approximately oner third of total revenues across the industry.
It is therefore vitally important that the magazine and advising content targets the same audience in order that the advising brand benefits from increased sales as a results of advising in the magazine.
magazine adverts can benefit the advertisers in an article:
-High audience engagement
-Less distraction likely form other activities
-target niche or small audiences
-High production values
-potential for placement in highly relevant editorial environment
-non intrusive
-long shelf life (week-6 months aprox)
IMAGE
the experience is being sold rather than the soap
you are getting femininity
her pose and body language is flirtatious
the emphasis on the feeling entices female audience
presentation of perfect women
LEXIS
using 'darling' could be flirty however is in the tone of a women so could be friendly and direct
repetition of 'you want'
change between tone from adjectives like 'gentlist' to 'destroys' shows juxtaposition
soap ads: binary opposition
kindness on body compared to destroying bad oder
target audience: women, no secondary audience
aspirational image
subtle sexual connotations- wearing makeup, naked, lowkey messy hair, pouty lips
Applying Hooks:
Man confirming the women is sexually attractive as she is the subject of the male gaze.
by using makeup she is attracting the heterosexual man
Stereotyping, good or bad:
benefits-
forms a community and gives people something to talk about
helpful for genres eg horror, comedy where character have to be established and quickly understandable to the audience
make educated assumption that the target audience will respond therefore the lexis in the magazine caters for that eg 'darling'
gives women a caring role, portrays them as good and paternal people in a positive light. Could then be a bit condescending and demeaning as not all women are the same
provides people with a structure in there life
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