Brand Identity
-the way in which a brand individualises its self from other brands, how a businesses presents its self to be perceived by its consumers
What essential aspects must be considered when a magazine constructs its brand identity?
GENRE
AUDINCE
ORIGINAL CONTENT
LAYOUT
THEMES/SUBJECT
LEXIS
IMAGES
IDEOLOGY
JULY 1965 VS AUGUST 1964
Sophia Loren vs Model
VOGUE:
monthly high end fashion magazine
target middle class predominately female audience
aged 18-40, substantial secondary audience of men
sophisticated and elegant
bold, serif font
front cover focus on famous actress and singer
Italian women, exotic and lavish
aspirational and unattainable beauty
outlandish mise-en-scene
inspiration taken from film 'Lady L'
looking down at the audience, confident facial expression
dominate and hostile in mode of address
lacking in additional writing, small type in italic
lexis is vague and mysterious
text functions as the hermeneutic code
more expesive
WOMAN:
weekly lifestyle magazine
target working class predominantly women readership
house wives aged 25-45 non working women
achievable and friendly
san-serif hand writing font gives personal touch
using an anonymous model to represent/symbolise the housewife
smiling at the audience in a submissive way
girl next door style
lots of writing telling you what the content is
model not the centre of attention, face turned to the side
lexis is explicit and loud
uses simpler and basic language for everyday women to understand
approachable, maternal and familiar
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