Explore Posible Audience Responses
- Codes and conventions
- Layout and design
- Composition
- Images/photographs - camera shot type, angle, focus
- Font size, type of font (e.g. serif/sans serif), colour
- Mise-en-scène – colour, lighting, location, costume/dress, hair/make-up
- Graphics, logos etc.
- Language – slogan/tagline and copy
- Anchorage of images and text
- Elements of narrative
- Happiness and continents symbolised by the sweet and motherly, feminine background colour
- The composition of the ad showcasing the woman centre
- Enticing and friendly, welcoming language
- Audience wonder how they can be like the woman, she is stereo typically attractive through the hyminutic code
- Some woman can resent the magazine as it presents the hegemonic idea that women should wear makeup
- The questioning lexis forcing the audience to ask themselves "are you an A level Beauty"
- Model is through her smile is welcoming drawing female audience in
- The feeling that woman magazine is successful because of the high profile directer "Alfred Hitchcock"
- use of community and inclusiveness for the audience with the title "Woman"
- Sexist and stereo typical portrail of housewife
- Oppositional reading could be anger at the fakeness of the ad and clear touch ups
- The flowers of the womans dress symbolise the purity, honorable and kindly personality
- An ideal magazine for the ideal woman
- A maternal aspect of the soft pastel colours, Womans embracing nature and calm language ads teh idea of motherly love
- Anchorage of the idea taking up the majority of the page
- Could have a sexual connotations giving appealing to the secondary audince of heterosexual men or gay women
Published 1937 to present day
set edition 23-29 August 1964
Price 7d (approx 80p)
Became very popular in post war period
1960s sales of magazine reached 12 million copies per week
after the war woman wanted a sense of normally therefore the magazine gave them this structure and ideals of the housewife and normal life
the magazine was was market leader and bestseller
Genre: Woman lifestyle
Includes content that hegemonic power suggests that women stereotypically should be interested eg. cooking, makeup, knitting
Makes the assumption that women should and will be interested in this content otherwise they are not a proper woman (hegemonic power)
Assumption of free time to do cross word puzzles therefore would not be working, no mention of a 9-5 job or paid work
WOMEN IN THE 1900S:
Suffragette movement
Legal requirement for equal pay
Women can choose to have children
jobs are normal
marriage is optional
gay marriage is legalised
ISSUEUS AND CHANGES
equal pay
cooks/wives
higher education
Womans lib movement
more freedoms
theory 7
target audience: heterosexual women, married or unmarried but with partner
secondary audience: single women or men buying for wives, girlfriends, mothers
image on top left explicitly shows mother and child, family orientated
double page spread expresses intresteaded reading and popular content
'any girl' condescending phrase, suggests women cant think for themseleves
possible to pick and mix the article?
QUOTE ARTICLE!
'Naturally, I chose an English girl, Alma, as my wife"
"After years of selecting, grooming and directing some of the most beautiful actresses"
"I knew the kind of women Grace was"
"I'm such a happily married man that I can look at women quite objectively"
content- interview with high profile director talking about casting women
ideology- focus of objectification of women in film industry
lexis- creepy with constant focus on the women in his life, nothing about actual filming
Anchorage- Grace Kelly ideal women as she is attractive and sexualised
Entire interview is more like a monologue rather that a two peoples conversation, this emphasises his power and domination
MALE GAZE THEORY
Metonymy= a word, name, or expression used as a substitute for something else with which it is closely associated. For example, Washington is a metonym for the US government.
why is Woman magazine featuring Hitchcocks ideology?
so women can aspire to his taste
target audience: heterosexual women, married or unmarried but with partner
secondary audience: single women or men buying for wives, girlfriends, mothers
image on top left explicitly shows mother and child, family orientated
double page spread expresses intresteaded reading and popular content
'any girl' condescending phrase, suggests women cant think for themseleves
possible to pick and mix the article?
YES: take useful and practical DIY information and instruct on setting up your home
NO: assuming women have a partner and focus on women being weak and unable ton perform complicated tasks
'Naturally, I chose an English girl, Alma, as my wife"
"After years of selecting, grooming and directing some of the most beautiful actresses"
"I knew the kind of women Grace was"
"I'm such a happily married man that I can look at women quite objectively"
content- interview with high profile director talking about casting women
ideology- focus of objectification of women in film industry
lexis- creepy with constant focus on the women in his life, nothing about actual filming
Anchorage- Grace Kelly ideal women as she is attractive and sexualised
Entire interview is more like a monologue rather that a two peoples conversation, this emphasises his power and domination
MALE GAZE THEORY
Metonymy= a word, name, or expression used as a substitute for something else with which it is closely associated. For example, Washington is a metonym for the US government.
why is Woman magazine featuring Hitchcocks ideology?
so women can aspire to his taste
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