AUDINCE

EXAM Component one:

Component one Section A) analysing media and language and representation
-kiss of the vamp
-Tide soap
-water aid  

Component one Section B) analysing media industries and audiences 
-Tide soap
-water aid 

AUDINCE

All media needs a certain audience in order to sell something 
Reaction of the audience to the media product 

Propaganda = brain wash of the people eg. WW2


AUDINCE CATEGRAISATION:   

Target audience= the specific group the producers tries to captivate with product
Primary audience= the first audience product is aimed at
Secondary audience= second group of people considered by the producer    

Media products are always aimed at very specific audiences 

T.A.P

Text Audience Producer 

(Producer encodes text - audience decodes text)

-Targeting when the producer aims to a specific type of audience 

-Attracting how the producer makes the media appeal to target audience 

-Reaching "grabbing" audience attention, where and how it reaches them 

-Addressing who/what/how the producer is speaking out too 

-Constructing create an audience to accompany product  

Video Game: "The last of Us"

primary audience- older male

dark, dull colour scheme 

dirty, dank and unhygienic looking costumes and background  mis-en-scene 

possesses depressing and serious tone

apocalypse style mis-en-scene (post apocalyptic genre)

more story based because of the two characters and maybe relationship

more personal 'the last of us' 

secondary audience- younger women 

by having girl on the front women can relate 

not being sexualised

How can we break down audiences? 

GENDER 

AGE 

UPBRINGING

SEXUALITY

ETHNISITY

EDUCATION

RACE

LOCATION

LIFESTYLE 

CLASS

Example of a demographic:  relating to the structure of populations.

"the demographic trend is towards an older population"

Psychographic: qualitative way of categorising people eg.

Aspires- people who want to appear rich and attractive

Reformers- people who want social change 

Explorers- people who like taking ricks and trying new things 

Mainstreamers- people who follow the crowd

Strugglers- people who find it hard to achieve (often connect with poverty)