Can stereotypes be positive?
"all Irish are happy and jolly"
who is represented?
-elderly/old women
-Jamaican accent
-youth/children/teenagers
-sarcastic/english accent
-family
-siri
-posh/robotic
-maybe second generation immigrants
STEREOTYPES:
old people are are not up to speed with technology or society
shot type from inside fridge emphasises women confusion
young people are rude or impatient
the mise-en-scene of the hoodie represents the boyish and rebel attitude
Binary opposition of young and old
The butter brings the family together
closeness and humour makes the 'perfect' family
Jamaican accent seems kind and gentle
Pot Noodle
who is represented?
-male youth/teenage boy
-Northern accent
-big working class fam
-elderly trainer
-large family, at least 3 generations
-rich and successful/black guy
-boxers and las Vagas
-ring girls
-gay community
STEREOTYPES:
the mise-en-scene of the boys bedroom suggests he's a student and young lad, messy bed, pot of pencils, posters on the wall
white, working class family, some in pyjamas, shell suits, unshaven, several generations
sound track inspirational crescendo, cut to las Vagas city sounds
very few women in the advert, by dressing as a women charters challengers normal ideology of the ring girl
building up this fighting figure, audience assumes boxer wannabe
black guy presented as sex obsessed and racially perverted
assumption by the dress and aspiration and movement of character that he is gay
IDENTITY IN CHARITY ADS
how can we define ourselves and others?
where your from
where you live
style or choice of fashion
likes and dislikes
lifestyle
sexual orientation
gender
social media preferences
education
sense of humour
class or wealth
parenting
habits
Stereo typical
MAN VS WOMAN
Men have to provide for fam they are the bread winner
women are housewives, cook clean and look after the kids and hubby
Men are more physically powerful and stronger
women are for more sexual purposes
Men can't show emotions like crying
Women should not show too much emotion but it is more acceptable
Men can sleep around or be sex obsessed
women are sluts, slags ect if they sleep around
men wera suits and ties
women wear skirts or dresses
Where did the perception of gender roles come from???
parenting
Disney
propaganda
Bible and religon
Pink = girl, blue = boy
physicality
1962 Avon Print Ad
representation of Man: white, middle aged and well groomed. wearing what looks like a suit gives the impression of success and wealth. His expression of smugness and satisfaction adds to the idea of an 'easy lifestyle'.
representation of Woman: white, younger than the man and also well groomed. Her obviously styled hair and colour coordinated outfit implies an organised and successful life/marriage. Her position in the ad leaning on and embracing the man gives the impression she is attracted too him whilst spraying the product as if demonstrating it. The way she is looking at him as if waiting for him to approve her sums up the mentality at the time of women relying on men and being the submissive 'housewife' figure.
1970s Newport Cigarettes Print Ad
representation of Man: white but tanned, around the age of 40, clean shaven but with a slightly rugged complexion. Clearly a sailor on a boat on the ocean and sporting a captain's hat and waterproof type jacket. His expression is self assured and confident with one eyebrow raised. His hand holing the cigarette in a relaxed way adds coolness. He is presented as leader by being 'captain' in a macho way.
1953 Max Factors Cream Puff Print Ad
representation of Women: white, young and made up in full makeup. Neatly presented in matching pink hat and dress with her hair tied back and simple diamond earrings, no other jewellery visible. In contrast to her face her nails her unpainted and she holds the product in her hand as if about to use it. Her expression is demure and shy and emphasises submissiveness of the women. She appears wealthy and slim reflecting the idea of a beauty and good living.
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