Genre and Intertextuality
GENRE- 'a type of media governed by implicit rules that are shared by the makers of the product and audience for it'
Music: Pop, Rock, Rap, R&B, Jazz, Metal, Heavy Metal, Death Metal, Grunge, Street, Grime, Indie, Indie-rock, Indie-pop, South American, K-pop, Classical, Country, Western, Folk, Instrumental, Alternative, Psychedelic-rock, House, Club, Screamo, Grind, Cyber
genre is a lot more complicated than we imagine
'Traditional" genres don't really exist
Sub Genre: genre with in a genre eg death metal
Generic Hybridity: two genres mashed together eg comedy horror
Genre Paradigms: also known as genre conventions are aspects of media text eg mise-en-scene, demostates you know what you mean
Iconography - the familiar signs of genre
Repertoire of elements - signs that we recognise
Conventions - a way something is usually done
UTOPIA
-genre exists to appropriate and separate forms of media
-benefits producers so they can profit out of the most popular genre
-genres can exclude or include people (judge a book by its cover)
Intertextuality: is the shaping of texts through alluding to other texts SPOOFS
expands the target audience eg Simpsons includes loads of cameos from scenes of other films or starts.
allows the audience to feel special as they are a subgroup of people that can spot the reference
gives a family show some explicit content in an implicit way
respect and tribute to classic or iconic films
allows the producers to piggy back on famous and successful ideas
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