DEFINITIONS FOR MEDIA

Component 1) 35% 2) 35% 3) course work 30% 


EDITING: cutting down or rearranging a big piece of work to something neater

SHOT DURATION: length of one camera shot (uninterrupted sequence of footage)

MISE-EN-SCENE: everything in the shot eg props, actor, costume ect (french = put in shot)

LOW ANGLE: camera below the subject, can give the subject more power 
HIGH ANGLE: camera above the subject, subject can look less powerful or weak

SHOT TYPE: distance of camera from subject 

LONG SHOT: when the camera is a long distance from the subject, cam show scale of
CLOSE UP: when camera is close to subject, focus audience
EXTREME CLOSE UP: when camera is VERY close, give audience connection 

AUDINE POSITIONING: where audience is in relation to subject

CONVENTIONS OF PRINT ADVERTS

Z-line: the Z shape that our eyes follow when looking at an ad

Rule of thirds: shows focal point and structure by dividing image into squares

Headings and Subheadings: the big message or brand name

Serif font: additions to letters, more formal or sophisticated eg. Like This

Sans-serif font: does not have additions, tends to be bold, more casual eg. Like This

Lexis: choice of language used by the company or ad

Mode of Address: the way the medis product ‘speaks’ to the audince

Ideology: beliefs and values of media text (message and moral)

Dominant Ideology: set of ideas or culture that is commonly widely accepted in society