CLICKBAIT

CLICKBAIT

hashtag= a word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic.

"spammers often broadcast tweets with popular hashtags even if the tweet has nothing to do with them"

eg. #photography 

algorithms and there purpose:

for example Netflix does NOT know your race however through algorithms they can market content to specific audience like more diverse casted films for a black audience.

The same is done through thumbnails and hashtags  

ZOELLA IS NOT TARGETTIMG AN AUDINCE BUT IS USING ALGERITHIC PRACTISE TO GET AS MANY CLICKS AS POSSIBLE 

examples of Clickbait 

Lacking in branding and logo, directly address the target audience. This is the horrifying hyper real situation that we live in today. Machine generated over time backed by its millions of clicks. This algorithm has picked up the crude tendencies and habits of viewers and are using it against them.

By asking questions, challenges and presenting a cliff hanger it tempts the audience to click on the link 

Is clickbait morally wrong?????

Is Zoella doing the same???

In short she is an advert to her own brand therefore treats fans like customers 

To what extent does online media have a duty of care for vulnerable users?

Youtube works by making people spend as much time on it as possible

Therefore can affect vunrable people or with people with mental health issues 

THE INTERNET IS HIGHLY UNETHICAL 


regulation- yes or no

https://www.parliament.uk/business/committees/committees-a-z/commons-select/science-and-technology-committee/news-parliament-2017/impact-of-social-media-young-people-report-published-17-19/

Parental regulation- most parents are behind the times with the internet therefore children that have grown up in this age have an in grown advantage and are ahead of their parents knowedge eg. can hack vpns and locks 

Micheal: 'internet regulation is like a patchwork quilt'

Companies do not share there stats with academics because ...

• they are purely concerned by profit 
• knowledge is power
• copies would be made

China= massive national proxy

Cuba= minimal wifi

in the ew world of smart phones and socail media brands have found a new way to entere our lives thats not always explicit 

hyper reality- 'social media makes products more real' so representation from a 'real' person is more trust worthy 

GLEAM FUTURES- SET UP TO MANAGE INFLUNCERS

Demonetisation = process where the ad company or hosting company will retract their funding towards the social media site/page 

WATCH BBC PANORAMA