MOCK EXAM

Key assessment three – 80 minutes

Component 1 A

'In what ways do music videos encode viewpoints and ideologies? Make reference to Formation by Beyoncé and Riptide by Jack Vance.'  [30]

-representation and textual analysis 

what is ideology? the morals and the message behind something 

talk about mise-en-scene, shot types, camera angles, actors as it is all encoded with in the aesthetics 

-constructed by the producers

why? to convey or inflict their beliefs to the audience as well as make money 

THEORISTS! reference and name them in every question

Barthes--------- Semiotics= Hermeneutic, Proairetic, Symbolic, Intersexuality 

Levi-Strauss--- Binary Opposition and structuralism 

Hall------------- Representation= stereotypes 

Hall------------ Readings= Proffered, Negotiated, Oppositional

Gauntett------- Identity and pick and mix

Van Zoonen--- Feminist theory= Male Gaze, sexualisation of women 

hooks---------- Feminist theory, patriarchal hegemony  

Gilroy---------- Ethnicity and postcolonialism (racial hierarchy still exists) 

shot types and framing:

short, long, medium

depth of field (shallow = background blurred)

behind- positioned as antagonist

in front- positioned as audience  

direct mode of address- when character looks straight at camera  

Component 1 B

'Explore the ways in which production, distribution and circulation have shaped the newspapers you have studied. Make reference to The Daily Mirror and The Times.' [15]

Curran and Seaton-------The media is controlled by a small amount of companies which is bad as it limits variety, creativity and quality. We should have social diverse patterns of ownership can create more varied media products. 

Hesmondhalgh----------- The cultural industries- vertical and horizontal integration 

Livingstone and Lunt----- Regulation of media eg. film (BBFC) or newspaper (ipso). The increasing power of global media corporations and technologies transforming production, this has placed traditional approaches to media regulations at risk

The Daily Mirror is a British national daily tabloid newspaper founded in 1903. It is owned by parent company Reach plc which used to be Trinity Mirror until this year.
The Times and its sister paper The Sunday Times (founded in 1821) are published by Times Newspapers, since 1981 a subsidiary of News UK, itself wholly owned by News Corp.

-Tabloid= traditionally more working class focusing on soft news (celebrity gossip and scandals) known as red top and generally cheaper
-Broad sheet= traditionally middle class with a lot of writing and lacking in pictures, more formal and intellectual topics   

Ipso is the independent regulator for the newspaper and magazine industry in the UK. print news paper tends to specifically be aimed at older people as with the rise of the internet young people get news online 

(Example of conglomeration with all the news papers coming together)

Title	Published	Political Orientation
Sunday Express	Sunday	Right-wing, Eurosceptic
The Sun	Daily	Right-wing, conservative
The Sun on Sunday	Sunday
Daily Mirror	Daily	Centre-left

Print VS Online 
PRINT- Employment opportunities, satisfaction of physical product, creates sense of community, waste of paper, more expensive   
ONLINE- audience response immediately, more convenient, less expensive, constant current news, can access it anywhere  

Component 2

'To what extent has sociohistorical context influenced representations in the magazines you have studied? Make reference to both Adbusters and Woman.'  [30]

1- underline key terms in question 
2- find immediate reaction/opinion  
3- plan PEA (point evidence and argument)
4- reference specific articles
5- introduction DAC (definition argument context)
6- conclusion, sum up of everything  

binary opposition, fem theories, sexualisation, hypo needle, pick and mix, semiotics, representation 

Women= weekly women's lifestyle magazine published by IPC
Adbusters= independent Canadian, published 6 times a year by Adbusters Corp.