Thursday 22 March 2018

music video black representation

Representation- process or portrayal of someone or something in a certain way

(creates meaning for audience)   

-nothing we study in the media is real 
-everything a constructed or represented 

cultivation - self for filling prophesy


Nicki Minaj- ANACONDA (2014)
primary representation- young black women
young black women are consistently sexualised eg. mid shot of women buttocks
sexual premiscurity is incoded through gesture and shot types 
the screen wobble emphasises the size of her buttocks  
empowerment through sexuality 

many black women are faulsely represented   

Lil Pump- GUCCI GANG (2017)
primary representation- ethnic minorities 
connotes disrespect for authority through gesture and piff
subversive as there is no violence, guns, or sexual behaviour  

women less presented and in less of a sexual way however lyrics are still explicit 

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