Political Bias
Bias= being in favour of one point of view over another
(lowkey impossible to not be bias)
What benefit is there to a newspapers demonstrating particular bias?
- allows newspaper to target certain audience (right/left)
- financial befits if preferred political party were to win
Broadsheet VS Tabloid
- font size of headlines giving news dramatic presidency
- font/ size of mast head eg. red top
- use of images taking up whole front compared to small image relating to text
- by using explicit recognisable images of cereal killers people are interested
- quality or serous press eg aimed at high social group vs thrilling layout
- longer articles with serous head lines compared to alliteration and jokey lines
Polysemy= two or more possible meanings can be suggested by a media product
not everything has a single meaning, one of the best ways of applying this is through suggesting two or more meanings through a media product. In creating a newspaper, producers typically attempt to avoid polysemic readings> this forces the audience in to a particular reading is called anchoring.
Anchoring= the fixing of a particular meaning (often done by through the head line)
How is the audience pushed into agreeing or disagreeing?
Similarities:
use of bullet points
large white titles
master head at the top
image of party leader
smaller and more insignificant text
Differences:
photo vs cartoony image
jokey headline vs straight to the point
explicit vote instruction vs more subtlety
Can Representations construct reality? yes! eg. representation of people in the press like current sexual assault stories
Agenda= specific target or gaol that needs to be completed
Bias through selection and omission
Bias through placement
Bias by headline
Bias by photos, captions and camera angels
Bias though use of names/titles
Bias through statistics
Bias by source control
bias by word of mouth
No comments:
Post a Comment