Attitude Audience

AUDIENCE

ACCORDING TO THE PRESS PACK:

Attitudes audience are 20-30 male, gay and middle class and are professionals  

saved money by not having children and spend their money on technology  

How does Attitude construct its audience? 

Examples of commodity fetishism and aspirational 

Also instructing the community in what to wear to present their sexuality 

Assumed knowledge the audience will know about fashion (SS and AW)

Basically constructs a gay mans taste

How does Zoella construct her audince?

creates a perfect aspirational hyper real utopia world that younger girls want to emulate and indulge in

Difference between website and magazine.....

WEBSITE:
simplistic ideology
aimed at a more working class audience
fits to stereotypes (not subversive) 
   



Comparison between The daily mirror online vs Attitude online, not that much difference!

There is no option to comment on the attitude website as it would be a massive target for abuses and homophobia 

Both Attitude and Zoella manipulate their target audience through using reductive and simplistic representations for the sole purpose of profit




Use web 2.0 (clean attractive website)
Thumb nails 
Menu bar so easy access to where to go
Social Media eg. fb, Instagram, twitter 
APP
You can subscribe
Able to get in touch 
digital download (PDF £5)
related adverts 

Is Attitude positive? 

Are stereotypes positive? 

Can we really interact with it?

Clay Shirky argues that digital technology has allowed the world to become more demographic and that we have more say and space to argue and present our opoion  

Is the audience actually dead? or are we juts being fans and not producers 

Rather than being the producers we are distributors as we act on free advertising by retweeting, sharing, liking on social media 

Attitude is a traditional online magazines as it conforms to the old media way of purely being read