Wednesday 5 December 2018

Audiences readings- negotiation

HOW DOES THE TV INDUSTRY ADDRESS THE NEEDS OF MASS AND SPECIALISED AUDIENCES THROUGH TARGETING

The french regulatory body is CSA (Conseil Superirur De L'Audiovisuel)



Is it possible for a tv show to simultaneously target both mass and specialised audiences?

PNO- preferred negotiated oppositional 

David gauntlet pick and mix theory
Stewart Hall reception theory 

Simon and Lena walk to Adele's house

Scene promotes polysemic meanings 


Doe she show actually have a preferred reading???
-deliberately polysemic show 







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