Revising industry theories

Revising industry theories 

12- power and media industries, Curran and Seaton: The media is controlled by small number of companies primarily driven by the logic of profit and domination (process of conglomeration)  

13- Regulation, Sonia Livingstone and Peter Lunt: Transformations in the production, distribution and marketing of digital media, have placed traditional approaches to media restrictions at risk

14- Cultural industries, David Hesmondhalgh: Companies try to minimise risk and maximise audiences through vertical and horizontal integration 

Cultural Capital
The cultural resources of an individual for example knowledge, qualifications, art customs and tastes

-expensive designer clothes eg. gucci
-listening to classical classy music eg. Bateoven
-expensive designer shoes eg. louis Vitton
-posh accent eg. British
-qualifications eg. Oxford
-place of Study eg. Hills rd


Classy VS Tacky

Aimed at working class audience therefore....

minimal lexis
large imagery 
use of ellipses
colloquiums
advert in corner 
simple and graphic picture 
restricted, uncomplicated lang   
bright colours

allows producers to manipulate audience 









self for filling prophecy eg. being told you are dumb everyday makes you dumb