Practise Questions

Q: How have Ownership and Economic factors shaped the TV programs you have studied 

• Britishness, Channel 4 is British owned therefor cameos of eg. Kings cross, supermarket and the middle class, formal accent reinforce this
• The lexis used (choice of language) is specifically very English 
• The style and look, some actors are TV ugly eg. Pete detective and Max the black synth friend 
• washed out colour, emphasise British weather 
• British stereotypes eg. hard working mum, bitchy daughter, sick old man, similar to other British sitcoms, intellectuality of Outnumbered 

• One American character- George 
• to reach out to American audiences
• to add diversity to characterisation  

Pan-Atlantic programming- commissioned by both C4(UK) and aMC (US)

Independent ideology- themes of rebellion, culture and identity 

relatively high production values 

TARGET AUDIENCE:

Sarah Green

Female

45

English

White

Heterosexual 

Middle class 

Lives in Oxfordshire 

Nurse 

Has two young children

part of the school PTA

Enjoys pilates

IN WHAT WAYS DOES THIS SCENE TARGET AND MAINTAIN AUDIENCES?

ANNITA AT BREAKFAST:

-comedy as well as dark humour- polysemic reading- funny/creepy

-snide comment from Matty 'she's not a slave...thats exactly what she id' cutting and makes the audience consider Annitas role- challenging concept

-high key lighting-promotes wealth and comfort- audience can relate to home situation 

-mise-en-scene of breakfast table- 'this is what what breakfast is mea n to be like' dad comments- dig at mum- aspirational for middle class- hyper real representation

-stereotypically British- drinking coffee/tea in the morning 

-costume of PJs and dressing gowns showing the morning routine- stereotypical