ADBUSTERS:
buy nothing day= going against the norm of black friday
http://www.adbusters.org/bnd/
"In The End of Protest White declares the end of protest as we know it and heralds the future of activism. Drawing on his unique experience with Occupy Wall Street, a contagious protest that spread to eighty-two countries, White articulates a unified theory of revolution and eight principles of tactical innovation that are destined to catalyze the next generation of social movements. Sweeping from contemporary uprisings to spiritual and pre-modern revolutions, The End of Protest is a far-reaching inquiry into the miraculous power of collective epiphanies.
Despite global challenges—catastrophic climate change, economic collapse and the decline of democracy—White finds reason for optimism: the end of protest inaugurates a new era of social change. He argues that Occupy Wall Street was a constructive failure that exposed the limits of protest at the same time as it revealed a practical way forward. On the horizon are increasingly sophisticated movements that will emerge in a bid to dominate elections, govern cities and reorient the way we live."
Sep 17th 2011
- Adbusters tries to convince the audience to do something however they are already converted
- Adbusters have been accused of being anti Semitic when publishing anti jew jokes
CAPITALISM and COMSUMERISM:
provides structure to our lives
distraction to how bad life is
gives people own identity
has worked and will always work
How does the website reinforce the brand identity?
It bombards the audience with its controversial ideology through images, clips and extracts eg. the pure happiness rat film
Is there a clear house style that is evident across the magazine and website?
There is an urban, dark and collagic mood to the website and magazine however both change there look frequently and don't have a set mast head or font
What does the website offer that the magazine can't?
Interactive material, video of the week, music soundtrack, links and hashtags
How does the website extend the brand?
By having their own shop selling eg anti capitalist shoes
How do they use social media and how can readers interact?
audience and readers can submit their own content, leave messages, use trending hashtags on twitter, facebook, instagram ect
