Adbusters

Challenging perspectives 

 = this is not a pipe

The treachery of images (Rene Magritte 1928)

 LHOOQ 

(Marcel Duchamp 1919) 


Detournement + highjack or takeover, re-routing   

this idea became popular in America in the 1980s known as 'Culture Jamming' 

-obsessed with the idea of disrupting and destroying consumerism and capitalism
-people take exception to the unfairness of capitalism 
-there are issues with companies that exploit their workers

Culture Jamming

the practice of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertising parodying those of global brands

ADBUSTERS

GENRE:

popculture 

satirical 

graphic 
indipendent
campaigning

Satire = comedy that attacks somebody eg. Blackadder, designed to get across a message eg. SNL pissing off Trump 

-In adbusters covers there is a lot of white space which contradicts its content

-The mast head changes in every issue therefore each one looks different

-challenging the general norm eg. by moving the bar code 

-no references to the content of magazine, no adverts or promotions 

-NO CONSISTANT SNES EOF LAYOUT 

-BYMONTHLY PUBLICATION GOING SINCE 1989

-set edition- May/June 2016  

Who is it for????

does not include adverts (adverts normally make up a 3rd of the cost for magazines)

most magazines want to sell a very ideology (costs £11) 

doesn't make money, only enough to provide the next issue

Central image- screaming terrorist

military and dark colours

message presented- the West has been lost to terms

grainy spray paint addition gives dirty and rough, vandalsing effect

simplistic layout, clear to look at

unclear meaning, confusing to audience

faded mast head creates unique identity giving a main difference to other magazines 

Metaphoric colours, layout, font and aesthetic for the end of the world, symbolic negativity

angry image 
title of edition lower third
not fully anchored
no price 
no barcode 

Adbusters & Genre

Exam Question:

"Genre Conventions in magazines are completely informed by the social and historical context to which they are made" -Micheal 

Evaluate this statement with reference to Adbusters, make reference to Genre Hybridity 

Plan:

• talk about genre, use words like subvert and conform
• magazines ideology (ideals of producer/message)
• when the magazine was made (historical context) 
• how society has changed and been reflected (social context)
• agree or disagree with statement 

CONTEXT- background, explain product

DEFENITION- genre, hybridity ect

ARGUMENT- for or against or two ways

POINTS- eg. 'social context is vital in informing the genre conventions in magazines'

                      'the ideology with the producer is essential in the product and is reflected...' 

                     

1) read question and underline key terms 

2) first reaction, own opinion/ argument

3) plan on answer paper (between 3-6 paragraphs)

4) introduction- Context, Definition, Argument

5) paragraphs- Point, Evidence/Example, Argument/Theories

6) conclusion- sum up all points

(advertising, film, magazines)