MEDIA INSTITUTIONS

TAP= TEXT, AUDIENCE, PRODUCER
AUDINCE DECODES TEXT
PRODUCER ENCODES TEXT 

  MEDIA INSTITUTIONS

industry is related to a medium eg music industry

institution= the values and ideology of a media production 

the audience differentiate between products, gives the consumer some ideas between 'quality' which may influence a decision 

The website is welcoming, clear and easy to use. The people look friendly, relatable, and diverse.

The girl promotes independence as she has pink hair showing she knows her mind. Her dungarees could be symbolic for her creativeness and express herself.  Clothing is casual (plus one phone) 

Students stands on their own suggesting independence. Also white background puts all emphasis on the student and not the college.   

DECONSTRUCTION

-shells represent friendship and clamness

-red can represent action or passion 

-sunset looking, could suggest lasts all day

-simple and minimalistic, memorable logo 

-shell representing where oil comes from

-sharp lines represent fastness  

-crown symbolises wealth and power

-long hair and curves suggest woman 

-green could insinuate natural, sea life, organic

-white shows purity and cleanliness

-smooth, pretty and attractive

-mermaid is mystical and mystery     

-black and professional looking

-Serif font, attracting middle class
-fancy representation 
-having royal crest, supports royal family
-shows it is old and established  

WHAT IS A NEWS PARER?
print based product that tells public current news 

WHY ARE THERE MANY NEWS PAPERS?
the audience wants something to share or shape their option  

First impressions of This issue of the Daily Mirror:

front is all celebrity gossip suggesting for working class people, language not very formal (informal/colloquial) illustrates this 
the images on the front present people as looking stupid, sexualised and scandalous