-one power having power over another group
-RULES AND RESTRICTIONS WE FOLLOW EVERYDAY
-eg. no one talks if the teacher is talking = authority
-we meritocratic society
MARXIST VEIW POINT=(a system of rules that keep the rich rich and the poor, poor)
paritarcheal
martiarcheal
cultural
generic
political
religion is the opiate of the masses
what is attractive..... the beauty myth by Naomi Wolf
One way in which this product reinforces hegemonic norms is..
-male gaze theory
John Bergin: "men act, women appear"
HUMANS- patriachael
TIDE SOAP- patriacheal
ADBUSTERS- adverts = manipulation
adverts lowkey promote capitalism and consumerism is right
FORMATION -racial
Zoella - "scams basic hoes" Sam
vlogging lifestyle
hyper real shit
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