Current News

Current News:
Royal Wedding:
first name terms "Megan and Harry"

example of hegemonic power - ruled over by royal family  

EXAM QUESTIONS

1) IN WHAT WAYS CAN (MEDIA PRODUCT) INCORPORATE VIEWPOINTS AND IDEOLOGIES?

2) EXPLORE HOW AUDIENCES CAN RESPOND TO AND INTERPRET THE IDEOLOGICAL PERSPECTIVES OF (MEDIA PRODUCT) 

The POINT you are making which links to the question asked.

The MEDIA LANG that supports your point.

The ARGUMENT or deeper ANALYSIS of this point.

(A THEORETICAL PERSPECTIVE which is used to confirm your point of view)

WHO WHAT WHERE WHY WHEN HOW:

• Story quite vague 'suspected' confirms nothing. Probably published hors after event, news still coming in
• Big words in title 'Baby.....attack' emotive and explicit
• serious stance of police man, unable to see face creates story, anchors audience to understand the seriousness of story 
• simple image not of arrested suspect or babies but of police man symbolising crime 
• mention of ethnicity of parents, right wing news paper reading between the lines could suggest the cons of immigration     

• the large images taking up majority of page illustrate the story to the audience 
• amateur detective work, guessing of the attack by hammer as police were seen 'putting hammer in bag' 
• Huge lexis title almost shouting out the news. Explicit wording 'Hammer attack' 
• Images of loving father and mother contrasts with contents of article, audience could read in and judge the mans mental health
• layout is image based rather than text based suggesting target audience are working class and need story illustrated (assumption) 
• includes lots of quotes, emphasis on 'screaming' being in bold and separate 
• page 2 or 3 in paper

Both news papers master heads start with the phrase 'Man held..' as that is the current situation and sets the reader up to discover why he is being detained.

Binary opposition; hammer vs toddler, image of loving parents vs distressed baby, clear babies face vs blurred out baby face

Media language (tool kit)
Barthesian codes (semiotic analysis)
Structural approches (Levi-Strauss)
Genre conventions 

Intertexualitty 
Anchorage 

• The Times mentions mans ethnicity whereas the Daily Mirror doesn't, The times being right wing  
• Both manipulate/anchor the audience in the way it is formatted to suggest guilt of man 

THE TODAY SHOW, Radio 4:

 

-middle class target audience
-international news covered first: Russian involvement in America elections, south Africa farm lands
-the intellectual lexis used assumed audience understood current affairs 
-story given less significance
-story only affects ones family vs world news affecting more people